Caritas has its own unique economic model based on sharing. I know what you think, you didn't know it, we didn't know it either, that was the problem ...

We saw it clearly, an economy that is not about money cannot use the current concept of money. We created the only economy in the world that works the other way round, the more money there is in circulation, the more value it has.

And we were hated by the Spanish banks, the European Central Bank and the Uncle Sam.

Client - Cáritas

Art Director - Nerea Pastor
Copywriter - Alejandro Palao


Finalist on the CdeC Hack For Good 🇪🇸