Energy Go, Yoigo's electric company, had just been born in Spain, and we were asked to create a campaign to make it known.
The briefing asked for a very specific target, but we realized that they were forgetting an even more important one, so we decided to break the rules.
Spoiler: It worked out well.
Client - Energy Go
Art Director - Nerea Pastor
Copywriter - Alejandro Palao
Finalist on the CdeC Young Creatives 🇪🇸